1. Introduction
Word Morph ("the App", "we", "us") is a word puzzle game developed by an independent developer. This Privacy Policy explains what information is collected when you use the App and how it is used. By using the App you agree to the practices described here.
2. Information We Collect
The App itself does not collect, store, or transmit any personally identifiable information such as your name, email address, or location.
The following data is stored locally on your device only:
- Puzzle completion state and star ratings (saved via Android DataStore).
- Daily puzzle streak and last-played date.
- Best step counts per puzzle.
This data never leaves your device and is not accessible to us.
3. Advertising — Google AdMob
The App uses Google AdMob to display advertisements. AdMob may collect and use data to show you relevant ads. This can include:
- Advertising ID (Android Advertising ID / GAID).
- IP address (used to estimate approximate location at the country or region level).
- Device information (model, OS version, language).
- App interactions relevant to ad performance (e.g., ad views, clicks).
This data is collected by Google, not by us. Google's use of this data is governed by Google's own Privacy Policy: https://policies.google.com/privacy
You can opt out of personalised advertising at any time by adjusting your device settings: Settings → Google → Ads → Opt out of Ads Personalisation (exact wording varies by Android version).
4. Third-Party SDKs
The App includes the following third-party SDK:
- Google Mobile Ads SDK (AdMob) — provided by Google LLC. Privacy policy: https://policies.google.com/privacy
5. Children's Privacy
The App is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take steps to delete it.
6. Data Retention
Locally stored game progress is retained until you uninstall the App or clear its data through your device settings. We do not retain any data on external servers.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected by an updated "Last updated" date at the top of this page. We encourage you to review this page periodically.
8. Contact
If you have any questions or concerns about this Privacy Policy or the App's data practices, please contact us at: